We’ve been busy, productive and growing. We’re working with wonderful clients, truly enjoying the success we are helping them achieve. We get to create work that is inspired, and are continually challenged to learn, adapt, and find new ways to help our clients realize their dreams.
The success of our clients started a conversation recently – why do some businesses have trouble reaching their prospects? Nearly all business owners work hard – but that’s not enough. You have to work smarter than your competitors.
Developing an online presence is essential. Here’s why:
- 86% of consumers use search engines to learn more about businesses
- 61% of internet users research specific products online
- 94% of smart phone users locate businesses online
- 51% of mobile searches result in location visits and 30% make a purchase.
In short, you must have an online presence because that is where your prospects are. Understand that your prospects may ‘hang out’ in different places – some are on social media, some only visit a website when looking for a product or service, a few may only read a newsletter for which they signed up.
You likely have a website, Facebook page, an email list and perhaps a video. Why aren’t your prospects showing up?
Because you haven’t put these into action. You likely don’t have time. You may not fully understand how they work together. Or, you may have started some marketing campaigns but are not doing so consistently.
What is marketing?
Your Marketing Team should understand your business, goals, and your vision for the future. They are tasked with creating a plan and a strategy to propel your business to those goals. They use all the components of marketing that will benefit your unique business and reach your prospects. They look at not only getting new customers for you but creating loyalty in those you already have.
The following are examples of the components of marketing. These are all important, but never ‘stand alone’ because they do little for your business without the plan and strategy.
- Social Media
Marketing creates the plan and strategy for distribution. Your marketing team should supervise each of the components to ensure they meet the criteria for your goals, brand, and vision.
The parts – your website, SEO, social media, email list, video, written content, etc. must be present. Active, ongoing, consistently branded marketing can reach your prospects and engage them. It is about distributing the parts AND getting them to work together.