For a while, you are focused on networking and marketing your business, and it pays off. Then, you get busy with clients and the marketing falls by the wayside. Suddenly, you have no work. Sound familiar?
It is imperative that you market your business – even (and especially) when things are going well. Having systems in place to consistently create blogs your customers find useful can help.
The facts speak for themselves. Marketing data clearly shows that blogging is a critical component that directly correlates to better business results. Regular business blogging will vastly improve your rank in search engine results. Simply put, it drives traffic to your website.
What else can blogging do for you?
- 71% of respondents in a recent Hubspot survey said blogs affected their purchasing decisions.
- You can ask readers to attend your Webinar or download a Free Guide in your blog, thus engaging your audience further with a ‘Call to Action’.
- Blogs help you to position yourself as an ‘authority’ on your subject, gaining trust of your potential customers.
- You can ‘repurpose’ blogs you have posted earlier by adding the title ‘Top Post of the Year’ or ‘Most Popular Post of the Year’. Remember, not everyone has read every blog you’ve posted!
- Mix it up – write, create podcasts, webinars, photo galleries of your work, ‘how to’s’, and even have someone interview you. This not only increases the fun for you, but enables you to communicate to those with differing learning styles. People who are primarily visual, auditory or kinesthetic in the way they ‘take in’ information need to be spoken to in their ‘language’ in any marketing piece. Nothing turns off a kinesthetic person more than pages and pages of type, for instance.
- Invite guest bloggers in your industry or a complementary one. This is a way to create content when you are too busy to write, and drives traffic to both your website and that of your guest.
Entrepreneur Magazine’s blog, ‘The Daily Dose’ recently shared ‘How To Make Good Habits Stick’. Here’s their great advice:
- Have an action plan. Write it down and place it where you see it daily. Start with simple things first so you don’t become overwhelmed and quit.
- Anticipate the challenges. Share your plan with someone who will hold you accountable. (This makes you three times more likely to actually stick to your plan)
- Stick with it! There is no magic timeframe in which a good behavior becomes habit, but the more you do it the more comfortable you’ll be, until it becomes part of your normal daily routine.
Tips that might help you:
- The most difficult part for many would-be bloggers is finding a topic their audience will find interesting. Keeping a notebook of client questions and problems can help you know what they want to hear.
- Treat yourself as a client. Respect your time and knowledge. Value your readers and don’t let them down.
- Most of us try to create a blog in one session. It rarely works. Instead, calendar the steps you will take daily. To make it easier, break it down into ‘baby steps’ by choosing the topic one day, write an outline the next, edit the third day, then rewrite, and so on. Let the process take several days, but do schedule an ‘end date’.
Keep your blog simple with good formatting, so your reader can easily scan the page. Using bullet points, different font sizes and colors with visuals will help your audience absorb your information at a glance. Be authentic, relevant to your industry, with cutting edge information.
Will you join me? Let’s make a pact to start blogging the first of January. We’ll keep each other accountable. Please share your challenges, success stories or strategies that work for you! I’d love to hear from you.
Blogging just not your thing? Hire our professional copywriter to do it for you – and get your message to your audience. The Wild Woman can write sparkling blogs for your business – and give you free time to do the things you like better.