There is a reason WordPress has become one of the most popular tools for building blogs and websites. It continues to grow in popularity, in part because of the amazing WordPress Development Team, who constantly works to improve and fine-tune the platform.
Every business must have an engaging, user-friendly, dynamic website to compete in today’s market. Here are some of the reasons we love WordPress:
- You don’t have to marry your web designer. With HTML software such as Dreamweaver and Network Solutions for example, often the designer, who originally wrote the code or worked with the software is they only one who knows how to make changes. If your designer moves away or takes a job with Microsoft, what are you going to do?
- It gives you much more flexibility than a template. Let’s face it; templates are fairly easy, but they don’t look polished or professional. They typically don’t give you the ability to create a dynamic site that includes your blog. Your blog belongs on your website – so readers will visit and learn more about your business.
- Mobile ready? If you use WordPress, your site can be easily made mobile ready, meaning that it will correctly feed to a hand-held device and be readable.
- WordPress will print to a normal page. Often, other platforms are too wide to print properly.
- It is easy for you or your staff to post blogs and invite comments on a WordPress site. If you have been reading our blogs, you’ll already know that the greatest driver of traffic to websites is creating consistent, regular, quality content.
- Need to add pages? As your business grows, you can easily add more content – without having to hire someone.
- Security is excellent. Have your site initially set up by a good WordPress designer and you will be virtually hack-proof.
- SEO friendly. WordPress blog code is set up in a way Google finds very inviting. This means you get found far more easily in a search.
WordPress demystified – some common questions:
1. What is the difference between WordPress.com and WordPress.org?
WordPress.com is a hosted solution. This means it has no software requirement, no downloads and no installation or server configurations. WordPress.com offers several upgrades for purchase. It does have some limitations; you cannot install plug-ins, custom themes, customize the base code files, sell advertising, or monetize your blog in any way.
WordPress.org is a self-hosted solution. This solution requires you to download the free software from the WordPress.org website and install it on a server from which your website operates. You will then possess the tools and resources to expand your website in a multitude of directions without limitation.
2. What’s the difference between a blog, a website and a Content Management System?
A blog is a chronological display of content you create. The author of the content writes blog posts and then publishes them into categories or topics. Blog posts can engage your visitor by allowing them to comment and creates the opportunity for a dialogue between you.
A website is a collection of pages, such as photo galleries, e-commerce stores, portfolios, services, bios, etc. that offer your visitor a unique experience. A website can (and should) incorporate a blog within its structure.
A Content Management System (CMS) is a platform which allows you to run a full website using your domain name. WordPress, in addition to a blog, allows you to create pages and build additional features into your website to fit your business needs.
3. Can I create a WordPress website/blog myself or should I hire a professional?
If your needs are simple, you can create a WordPress site yourself. After the purchase of a domain name, you will need hosting that supports WordPress. Some hosting companies offer a ‘one-click’ WordPress install. If not, you will need the free software. At WordPress.org, you can find all the help you need.
If you want a customized website, you will need a graphic designer who specializes in WordPress CSS. This enables you to customize your theme and get exactly what you want, without sacrificing the ability to easily make changes yourself.
If your website needs a customized function that requires working with code, hire a WordPress Developer. You will have the perfect dynamic website to act as a ‘hub’ for your business, and the flexibility of adding or changing content when needed.
4. How do I keep my site running and trouble free?
Manage your site’s risk and content. This is a fairly complex issue, but imperative you either stay on top of it or hire a WordPress designer to maintain the site for you. Here are some great sources for more information:
Reliable back-up systems: http://codex.wordpress.og/WordPress_Backups
Security Systems: http://codex.wordpress.org/Hardening_WordPress
Most WordPress designers and developers offer website maintenance for a very reasonable fee, or can teach you how to do it yourself. This is a crucial and often overlooked aspect of owning a WordPress website. If you suspect you may not have the time or discipline to conduct ongoing maintenance on your site (recommended weekly), find someone to help you.
WordPress is easy to learn. The more you learn, the more you will realize just how much this system can do for your business.
If you decide you don’t have the time or desire, but like the flexibility and professionalism of a WordPress website, the Innovate! Business Marketing can help. Have questions? Comment below or give us a call.