Knowing the Psychographics of your prospect is an essential part of your marketing strategy and implementation
Let’s say you are a small business owner who offers an innovative product to prevent thinning hair. Who is your audience?
“Everyone!” you quickly exclaim. Everyone wants thick, luxurious hair. And, so you proceed with your marketing plan to write general content you think will appeal to everyone.
Nothing happens. You get no visits to your website. No one comments on your blogs.
The next step you take is learning about the demographics of your group. Most of your buyers have been men, between the ages of 35 and 65. You change your strategy a bit, and begin marketing to this group. Your numbers improve a bit, but you know you aren’t reaching as many prospects as you should. Why?
You have ignored the psychographics of your audience. What makes them tick? What are their hobbies, interests, aspirations, goals? As part of your marketing strategy and implementation, it’s imperative you know.
In our article ‘6 Ways to Develop an Effective Marketing Strategy for Your Business’, the first one we mention is ‘Know Your Audience’. There’s good reason for this strategy, because it’s impossible to create content for ‘everyone’.