‘Tell me why I should buy from you”.
If you do nothing else in your marketing plan, answer this question.
How many of you have a website or other marketing piece that does the following?
- Talks about what you make in technical or boring language
- Describes in general terms how you operate your business
- Mentions ‘high quality’ (how many businesses do you think would admit they were mediocre or poor quality?)
- Makes blanket statements about ‘improving quality’ or ‘improving efficiency’
Instead, think about Value Proposition. Why would someone buy from you instead of your competitor? [Read more…] about Why Should I Buy From You?