Let’s face it. The allure of handing over your hard earned money to someone else and having them prepare an automated marketing campaign while you attend to more important tasks is hard to ignore. It’s actually seductive to the busy, overwhelmed small business owner.
The sales pitch of automated marketing is that it works, and you don’t have to do much. Think about it. How many e-mails do you receive from someone you don’t know that begin with ‘I have a great offer for you!’? Do you open those e-mails? I didn’t think so.