If you’ve been following us for a while, you already know that one of the concepts of Inbound Marketing is to get prospects to visit your website, so they can learn more about your business and eventually buy. The world of online marketing changes almost daily – keeping up with those changes can help give you a competitive edge.
Is your website chasing them away? It might be. Here are some of the ways in which you can encourage visitors to stay longer and not run screaming in frustration:
- Check the architecture and functionality of your site. Look at navigation from the perspective of someone who has never seen the site. Are your plugins up to date? Is it easy to find answers to questions? Does your site have a logical hierarchy? People don’t like to work to find what they want. They trust you more if you make it easy.
- Make sure your site is current. We recommend updating a website every 3 years. For our clients, this is a relatively easy task which is not nearly as expensive as starting a site from scratch. A re-design should reflect the way in which today’s prospects are searching. It definitely must be mobile responsive (here’s why: Is your Business Ready? Google is playing favorites with mobile device users.)