Google is like your Mother.
Ignoring her advice will get you grounded. She’ll take away your privileges. You’ll be sorry.
For over three years now, ‘Mom’ Google has been telling us we’d better get our websites up to date so they are mobile responsive. What does that mean?
It’s simple. More and more people are using mobile devices, such as smartphones and tablets, to search for the information they want. If your website isn’t responsive, it will be really difficult to see and use on a mobile device.
In April of this year, Google changed its algorithms to include ‘mobile friendliness’ as a ranking signal. If your site is mobile responsive, not to worry – Google will find it and your prospect will be able to read it. The algorithm change was anticipated much like a slow-moving typhoon in the online world, earning the nickname ‘Mobilgeddon’.
If you’ve been reading our blogs for a while, you already know that creating a website with seamless navigation and smart architecture is critical to your online success. Your visitors don’t want to have to work hard to get the answers to their questions, and at the first sign of difficulty, will most often simply leave.
As of April 2015, it is estimated that 50-60% of all internet searches are conducted via a mobile device – at least in most Western countries. In parts of Asia and Africa, the numbers are even greater.
It’s not like we didn’t see it coming. In 2008, analyst Mary Meeker, of Kleiner Perkins Caulfield & Byers (they review trends in technology) predicted that mobile searches would outdistance fixed internet searches by 2014. It turns out she must have had a crystal ball.
What does that mean for you? If your website isn’t mobile responsive, you’ve just lost more than 50% of the prospects you’d normally get from your site. Can you afford to lose them?
One of the many reasons we love WordPress is its ability to adapt and change with technology. Developers in the WordPress community are constantly working to create new plugins which fill the needs of users – many of them free or low cost. We’ve been able to re-design our current client’s sites at a very reasonable cost – a small percentage of what it would be to design a whole new site.
Technology has changed exponentially over the past two decades. Color screens became popular on laptops in 1991. The first PDA (personal digital assistant) was released by Nokia in 1996. The IPad’s first release was in 2010. Advances are expected to continue to become available with increasingly more speed. The online and marketing world changes so quickly, it requires that you embrace technology and change – or get left behind.
Expect more refinements from Google over the next couple of years. At the recent (May 28 & 29 2015) Google I/O Development Conference in San Francisco, they announced the latest version of Android. It will turn on your dishwasher, remind you to pick up your dry cleaning, and replace your credit card. Google Photos will allow you to store every photo you’ve ever taken – unlimited, high quality photos and videos. For free.
Google forecasts that the next billion mobile users will enter the market in 2016, and they are getting ready. It’s a new world; one which will be made more efficient and connected than ever before. If you own a business, you’ll need to stay current with technology or risk losing revenue.
If you get excited by the latest in technology like we do, here’s a video with some of the highlights of the Google Conference.