Business Branding. It’s getting a lot of press right now. Marketers are trying to sell many of the individual parts of a brand – but the fact is that your corporate ‘brand’, or identity, is the combination of all the components. These parts must work together to create a visual message representing the heart of your business and the promise you make to prospects.
Three things to remember about business identity, brand and logo:
- Your ‘Identity’ is the embodiment of attributes which create an emotional connection to others
- How others perceive your corporate image and values is your ‘Brand’ – it’s what they expect from you – your business ‘personality’.
- The key visual piece that represents your Identity and Brand is your Logo – it should identify your business Brand and Identity.