For a while, you are focused on networking and marketing your business, and it pays off. Then, you get busy with clients and the marketing falls by the wayside. Suddenly, you have no work. Sound familiar?
It is imperative that you market your business – even (and especially) when things are going well. Having systems in place to consistently create blogs your customers find useful can help.
The facts speak for themselves. Marketing data clearly shows that blogging is a critical component that directly correlates to better business results. Regular business blogging will vastly improve your rank in search engine results. Simply put, it drives traffic to your website.
What else can blogging do for you?
- 71% of respondents in a recent Hubspot survey said blogs affected their purchasing decisions.
- You can ask readers to attend your Webinar or download a Free Guide in your blog, thus engaging your audience further with a ‘Call to Action’.
- Blogs help you to position yourself as an ‘authority’ on your subject, gaining trust of your potential customers.
- You can ‘repurpose’ blogs you have posted earlier by adding the title ‘Top Post of the Year’ or ‘Most Popular Post of the Year’. Remember, not everyone has read every blog you’ve posted!
- Mix it up – write, create podcasts, webinars, photo galleries of your work, ‘how to’s’, and even have someone interview you. This not only increases the fun for you, but enables you to communicate to those with differing learning styles. People who are primarily visual, auditory or kinesthetic in the way they ‘take in’ information need to be spoken to in their ‘language’ in any marketing piece. Nothing turns off a kinesthetic person more than pages and pages of type, for instance.
- Invite guest bloggers in your industry or a complementary one. This is a way to create content when you are too busy to write, and drives traffic to both your website and that of your guest. [Read more…] about Do You suffer from ‘Roller Coaster Syndrome’?