Big Valley Mortgage is growing! Already one of the largest Mortgage Banks in California with 6 branches, they are currently opening a branch in Fresno. They have plans to follow with branches in the Imperial Valley and Palm Springs.
What do you need most when you are expanding your business? Recruiting!
Working with the great team at Video Vets, we designed a video campaign to attract the best Loan Officers. Together, we created a total of 8 videos in the first series with an overall theme and tone, and a clear message.
It’s not enough to simply create video. Videos need to be marketed so they reach the intended audience. We created an email campaign with compelling messaging leading to a landing page and an ad campaign on Facebook. So far, their reach and engagement have surpassed the expectations of us all. They are hiring wonderful Loan Officers who will love their culture of respect, transparency and resourcefulness.
We look forward to creating more videos for Big Valley Mortgage – recruitment, company branding, and connecting with Real Estate professionals. Marketing those videos in the most effective manner will help them toward their goals of solid steady growth and a healthy, thriving company.
‘We hired Freddy and Phyllis at Innovate Business Marketing as the project management team for our recruiting video campaign. They did an amazing job of interpreting our culture and extrapolating key concepts. Their writing style and messaging effectively resonated with our target audience. The project was a huge success!’
~ Cindy Penrose, Director of Marketing & Strategic Initiatives – Big Valley Mortgage