If you’ve been spending some time with the team Innovate! (formerly Wild Women), you know you need to blog for your business. Period. It isn’t optional in today’s marketing world.
You also know that sharing valuable information with your prospects helps you create trust and authority. So, you begin your blog, making the assumption that your prospects know all about the nature of your business. Right?
Wrong. Even those who may have purchased your goods or services in the past are busy with their own lives and businesses. Not only do they probably not understand how your industry works, they likely don’t care. What they DO care about is what you can do for them.
Using industry jargon is the kiss of death for your blog. Hear it gasping? Here’s why: