Do you remember story time in first grade? It was usually right after lunch, during which you wolfed down your Goldfish and cookie and tossed the carrot sticks in the garbage, playekickball or tag until your sides ached.
Your teacher, being ancient and wise, knew that after eating and running, six-year-olds could not pay attention. In fact, they could barely stay awake.
So, she turned the lights down and had you gather in a circle, enveloped in soft pillows and hugging your favorite blanket. And the story began…………….
You were mesmerized. Soon, you were transported into a land of hailing hamburgers, baby chicks looking for their mothers, and a little boy who dangerously allowed himself to think ‘I don’t believe in Santa’ (something you found profoundly scary).
Your prospects like stories too. Stories are powerful marketing tools.
Because they acknowledge your readers’ emotions. Narrative extends an invitation to the reader to take our hand and follow safely. It inspires the reader to use her imagination to fill in the blanks, thus bonding her to the characters and the outcome.