As a small business owner, you already know you should be creating great content on a regular basis. If you’ve been reading the Innovate! Business Marketing (formerly Wild Women for Business) blogs, you also know that creating quality content is the single greatest driver of traffic to your website.
What worries you the most? If you don’t love to write, or don’t do it really well, where do you start? How can you be sure you are using the best words to convey your ideas, using them correctly and avoiding the horror of malapropisms? Using a Dictionary and a Thesaurus can help.
Barbara Kingsolver keeps a Thesaurus nearby while she writes. Her adoration of the intricacies of the English language, with its ethereal nuances, is legendary. When asked why she uses a Thesaurus, she answered ‘……I love the heft of this white book, its treasury of associations, for even though no two words in our language have precisely the same meaning, a good thesaurus can lead you down the trail to exactly the one you need’.
When I read this quote, I got up and danced around my living room, confirming to my husband that I am, indeed, a bit crazy. It was thrilling to learn that one of my favorite authors has a reverence for the very same book that sits in a place of honor on my own desk, dog-eared and worn. The next line I read, ‘Ours is a beautiful, rich language with words for every possible concept and shade of meaning’ nearly made me swoon.