Not all loyalty clubs are simply a punch card of ‘buy 12 and get one free’.
A Restaurant Loyalty Program that works for your restaurant is one designed to give your customers what they want. Are they Vegan? Do they love fine Whiskey? Perhaps they value friendly competition or farm-to-table food.
It’s entirely possible to have more than one Restaurant Loyalty Program in effect simultaneously for each of your audiences. Each of the audiences we design programs to attract wants something different. For example, one loves farm-to-table food and fine wine. This group isn’t interested in straight alcohol, but wine and cocktails make them happy. Another is a vibrant club (we created) of over 500 people who value the best Tequilas. Try to give them a ‘mediocre’ brand and they simply don’t attend. But if you give them the experience they crave, the events sell out. A third group is adventurous – give them new foods and spirits they’ve never tasted before and they’re in.
Every restaurant is different – knowing your guests well means you can design a program that will bring you the greatest success.
Last week we organized a couple of successful events that were very different from each other. One was a Vegan 5-course dinner marketed to the local vibrant vegan community. They already loved the Restaurant – a delightful farm-to-table eatery. All we had to do is capture their attention with the healthful foods they want available in their neighborhood, give them a chance to meet others with the same interests and we had magic. They ate, talked and bonded – and you can be sure they’ll be back.
The other event was a wild, friendly competition between four Tequila companies – and 75 willing competitors. Food, cocktails, twelve Tequila tastings and a popular Charity brought people in from miles away. They drank, tasted, ate, laughed and celebrated. They saw friends they hadn’t seen in a long time and made plans to return for dinner.
Restaurant Loyalty Programs do so much for your Restaurant. You have the opportunity to amaze them with your food and drinks. They form a ‘tribe’ with those who have similar interests and look forward to getting together at your restaurant again. Events show ‘social proof’ by making your restaurant look crowded – and therefore popular.
Sacramento News and Review covered one of our events: