As a business owner, you know you need at least 70 hours a day to get everything done. You feel overworked, under-appreciated and often overwhelmed. Everyone makes demands of your time – employees, managers, vendors and salespeople.
It’s easy to be seduced when you feel this way. Sadly, you are ripe for the picking. You get offers from self-defined ‘marketing’ firms promising to create an automated system ‘guaranteed’ to get new customers to visit.
They tell you Google and Facebook can be ‘fooled’ by keywords and get you to the top of search rankings with no work on your part. They make promises that their automated email campaign will bring you more business without you having to spend any time on it (But lots of dollars). You are sold on expensive ads designed by salespeople who have no design degree, no writing skills, and aren’t even thinking about your target audience.
You can throw away a fortune this way. Here’s the truth:
- Automated marketing systems have their place. They are fine for a few applications. However, most ‘drip’ campaigns sound canned and ‘salesy’, and studies have shown that people largely ignore them, or worse, form a negative association with the sender. They are the e-mail equivalent of the telephone ‘robo-calls’. Do you open them in your Inbox?